Jif, the popular peanut butter company, has finally weighed in on the debate about how to pronounce GIF.
Jif’s tweet came less than a day after the creator of the Graphics Interchange Format (ie GIF) revealed that GIF is actually pronounced “Jif.” This simple declaration set off countless tweets and much self-doubt among the GIF-faithful.
Hey Jif, just shut up and be spreadable.
(via savoryourbreaths)



